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How businesses define where they stand, where they want to go, and what is actually in the way. The thinking behind The Vantage Framework — and why sequence matters more than effort.
Strategy · The Vantage Framework
The Easiest Trap in Strategy — And Why Smart Founders Fall Into It
A tactic without a diagnosis is just spending. We look at one of the most common strategic mistakes founders make — committing to a direction before completing the diagnostic work that would tell them whether it is the right one.